About

murmur — a theatre discovery platform for the Bay Area, designed end to end with its founder; I also built the front end that runs it. U-Ariadna — a college-planning tool for California families, designed and built solo, in use by real families.

More than ten years in brand and communication strategy at BBDO Moscow and Adventa Lowe — Nike, Jeep, Chrysler, Miller, Efes, Frito Lay. Campaigns there were judged by the numbers they moved: awareness, per-capita consumption, new occasions to use the product, new habits formed around a brand.

That is the lens I still design with: a product has two audiences, the people who use it and the business it has to work for.

Since 2012 I have kept an independent practice as an artist — collectors, commissions, teaching — carried through a relocation from Moscow to the Bay Area. A self-published photobook, made during a residency in Tokyo, all but sold out its 92-copy edition and won the Luma Dummy Book Award at Rencontres d’Arles (2025). Solo exhibitions in Tokyo and Mountain View, CA; workshops at Pacific Art League and Gamble Garden, Palo Alto.

Google UX Design Professional Certificate (2025) · Institute of Contemporary Art, Moscow (2018–2020) · State University of Management, Moscow — financial management (1995–2000).