Natalia Drachinskaya

Product/ UX Designer

Cantor

Cantor Arts Center at Stanford puts on events its members never hear about. I volunteered there for a year, from July 2024 to July 2025, saw the problem up close, and designed the app that would tell them — a self-initiated concept.

Cantor membership app concept — cover

Long story short

I volunteered at Cantor for a year and watched the same thing every month: the team put on member-only events, and members found out too late or not at all. There were two ways to hear about them — a newsletter that went unread, and the reception desk.

Five interviews turned up three walls. Senior members don’t check email; younger ones are drowning in it. Tickets could be bought through a newsletter link or in person, and nowhere else. And nothing anywhere simply listed what was coming.

Services

user researchinformation architecturewireframinghi-fi prototypingusability testing

Tools

figmafigjam
Three ways to find an event in the Cantor app: month list, type filter, calendar

So the app answers “what’s on” three different ways, because people asked it three different ways: a month list, a type filter, a calendar. Any one of them would have been cheaper to build. Dropping two would have quietly served a third of the people I spoke to.

Two rounds of testing changed it. The type filter moved onto the home screen. Apple Pay went ahead of card entry, because that is the order people reach for. And the confirmation screen stopped being a dead end. Seven screens end to end, validated by the people it was for — and then it stopped, because there was nobody to build it.

HI-FI PROTOTYPE

Cantor app prototype — Home page
Home page
Cantor app prototype — Calendar
Calendar
Cantor app prototype — Event Details
Event Details
Cantor app prototype — Checkout
Checkout
Cantor app prototype — Ticket
Ticket
Cantor app prototype — User profile
User profile
Cantor app prototype — All my Tickets
All my Tickets
Cantor app prototype — About
About
Cantor app prototype — Home page
Home page
Cantor app prototype — Calendar
Calendar
Cantor app prototype — Event Details
Event Details
Cantor app prototype — Checkout
Checkout
Cantor app prototype — Ticket
Ticket
Cantor app prototype — User profile
User profile
Cantor app prototype — All my Tickets
All my Tickets
Cantor app prototype — About
About